FORTE Launches New Website and Brand Identity

Website Features Client Success Stories, Interactive Tools and Robust Software Suite

MASON, Ohio, Jan. 11, 2012 - FORTE, the design-build pioneer of the supply chain distribution sector, announces the launch of a new website, www.forte-industries.com, that introduces the company's new brand identity. The new website prominently features FORTE's clients' successes through videos and case studies and highlights its comprehensive suite of supply chain optimization software. With clients that range from Fortune® 500 to mid-market and entrepreneurial enterprises, FORTE helps the world's fastest-growing companies gain a competitive advantage by optimizing their supply chains with technology, process improvements, systems integration and facility automation.

FORTE's new branding draws upon the company's 30-year legacy of innovation and further cements its reputation of helping companies respond to growth. A new updated logo is complemented by the tagline: "Your Supply Chain is Our FORTE." The new FORTE brand conveys its dedication to quality and flawless execution while also reflecting the company's forward-thinking business philosophy of continuously addressing supply chain challenges.

"Our new website celebrates the success of our clients and reinforces the important strategic role we play in helping them achieve growth - at times, exponential growth," said Gene Forte, FORTE's founder and CEO. "In addition, our new brand identity reflects the breadth of FORTE's offering in the supply chain industry, from distribution center design-build and systems integration to supply chain software and facility optimization," Forte continued.

The new website delivers an improved user experience, offering enhanced content, functionality and interactive features. Visitors will find a range of success stories and videos that detail the company's ability to help its clients not only keep pace with the demands of growth, but even accelerate it. FORTE's Smart Warehouse Assessment tool enables potential customers to explain the challenges and constraints of their current distribution center operations and request a free consultation.

Concurrent with its new website launch and rebranding efforts, FORTE is also releasing the most recent version of its software package, the Smart Warehouse Suite™. The robust software suite provides FORTE's clients with the industry's most comprehensive collection of supply chain optimization tools, including:

• Integration Director®, Warehouse Control System (WCS) software - a multi-directional middleware that allows for communication and integration among any number of systems in real time
• Automation Director® - a conveyor control software that provides sortation logic, dynamic routing, logging and system diagnostics
• Health Monitor™ - an intelligent, proactive monitoring and notification system that identifies and reports system anomalies to facilitate rapid problem resolution as well as provides critical analytical data
• Simulation Director™ - an advanced simulation and emulation tool for providing full software lifecycle support for the Smart Warehouse Software Suite

"We believe the new FORTE brand better reflects our position as an innovator and technological leader in the supply chain industry, while also highlighting the tremendous results we've consistently achieved for industry leaders for decades," said Tom Rentschler, FORTE vice president, Marketing, who spearheaded the new branding and website efforts.

About FORTE

FORTE (www.forte-industries.com) is the design-build pioneer of the supply chain distribution sector. FORTE provides client-side, network-wide engineering, systems integration and operations optimization services on a consulting-only or single-source turnkey basis for existing distribution facility upgrades or new greenfield operations. FORTE's expertise and services include logistics network optimization, facility sizing and design, material handling systems and supply chain execution software.